Advertising is a powerful way to get your business in front of the right people. But, it can be hard to know where to start. Luckily for you, we have some tips on how you can make advertising work for you and your company!
-Tips on picking channels to advertise with
-How much time and money you should budget for advertising
-What kind of ads are most effective
Which Platforms Should You Advertise On?
You may be asking yourself, “How do I know which platform is the best for me?” Well, if you are still unsure of where to start your digital marketing campaign then take a look at these numbers. According to eMarketer there were well over 2 billion people online last year and that number will only continue to grow as more countries come online. That means with so many potential customers out there-your target demographic is available on almost every social media site and targeting is the easy part. The important thing here is what message you are trying to communicate with your potential customer! So make sure your message is clear and addresses all questions your customer might have, this is far more important than what platform you are on.
How Much Should You Spend?
Once an ad starts converting, we have kept them running for as long as two years. The rule is don’t stop an ad that’s working! To give you an idea, we usually reach an average of 200-500 targeted individuals for every $5 of ad spend. Once you create a campaign that converts, it is a matter of how much business you can handle and not how much you should spend. It’s really that simple.
What Style of Ads Are Most Effective?
We all know that content is king, and advertising is no different. The type of ad you use will depend on the budget your company has to work with, but we’ve found long form copywriting that answers most of the consumers questions tend to have the highest conversion rates. If you don’t have a ton of money for marketing spend, then it might be worth using photos instead of video and allocating more money to your ad spend budget. It may also make sense to mix both photo & video in order to cover more ground and reach out further into target audiences who would never see an image-only campaign like YouTube.
Advertising is a tricky thing. It’s easy to get lost in the details and lose sight of what you should be focusing on, which is getting more customers. Don’t worry about how many post likes you get; just focus on attracting new people to your business. The great news? You don’t need an expensive marketing budget to do so! Be sure that whenever you advertise for your product or service, include lots of detail and answer any questions potential buyers may have before they make their purchase decision. What type of business are you running ads right now? Let us know below!