Advertising is a powerful way to get your business in front of the right people. But, it can be hard to know where to start. Luckily for you, we have some tips on how you can make advertising work for you and your company!
-Tips on picking channels to advertise with
-How much time and money you should budget for advertising
-What kind of ads are most effective
Which Platforms Should You Advertise On?
You may be asking yourself, “How do I know which platform is the best for me?” Well, if you are still unsure of where to start your digital marketing campaign then take a look at these numbers. According to eMarketer there were well over 2 billion people on social media last year and that number will only continue to grow as more countries come online.
That means with so many potential customers out there – your target demographic is available on almost every social media site and targeting is the easy part. The important thing here is what message you are trying to communicate with your potential customer. So make sure your message is clear and addresses all questions your customer might have, this is far more important than what platform you are on.
How Much Should You Spend?
Once an ad starts converting, we have kept them running for as long as two years. The rule is don’t stop an ad that’s working! To give you an idea, we usually reach an average of 200-500 targeted individuals for every $5 of ad spend. Once you create a campaign that converts, it is a matter of how much business you can handle and not how much you should spend. It’s really that simple.
What Style of Ads Are Most Effective?
The secrets to selling anything is to create trust, weave a believable story, justify the expense, and help fulfill a burning need in your customer. Successful campaigns are created by addressing all of the above. Writing “cute” or “funny” ads might get a chuckle… but the goal of any business owner is to generate sales and convince the customer to open their wallets. Copywriting is a skill that will bring in the bucks if done properly. This rule applies to any type of advertising medium.
It’s easy to get lost in the details and lose sight of what you should be focusing on, which is getting more customers. Don’t worry about how many post likes you get; focus on how many new people are coming in as a result of your ad campaign. The great news? You don’t need an expensive marketing budget to start getting more customers. You can start small and invest more as you generate revenue. The key is to include lots of detail and answer any questions potential buyers may have before they make their purchase decision.