Company History
My name’s Andrew. This all started with a simple idea and my cell phone. Fed up with how advertisements spoke to us like complete fools, I saw an opportunity to do things differently…
From his infamous 2013 “What’s the ROI of your mother?” analogy, Gary Vee hit the nail on the head.
Warning: video contains profanity
Building trust, nurturing relationships, and showing real interest in people’s needs is one of the key pillars for building online success.
Sure, some paid ad metrics are measurable, but we’ve gone too far by reducing people to just numbers.
My first client was a quaint little shop in Ottawa’s Byward Market called the “teastore.” I loved the concept, layout and staff.
The pitch was a modest $200/month plus $50 for ads. Coming from an electrician background with no marketing degree, I knew I’d need to charge less until I saw results.
I focused on engaging authentically with locals on Instagram, combining that with paid ads to build community connections.
Much like what Gary Vee mentioned above.
I pitched the idea & the owner was game.
Every 30-days he’d get 1 photoshoot, 8 posts and social media campaign management. We crafted some ads showcasing some various teas and launched it into the social media world.
As I sat in that tea shop nervously awaiting the results, I couldn’t have imagined what would happen next. A lady walked in, phone in hand, pointing to the ad they had just seen online. They never heard of teastore and wanted to try the blueberry tea…
I was floored. The owner got a new customer after $1.70 in ad spend. That was the spark that ignited this journey.
This client is still a great business partner and even better friend. We’ve helped each other grow substantially and it’s a honor to know him. Here’s a recent banner photo I took for his new website:
I slowly scaled, always focusing on adding new services, refining techniques and creating higher quality content. This included photography, video production and long-form ad copywriting.
My idea of good marketing was to simply make more money for the client than they invested.
You’d think that’s common practice, but since entering this industry I’ve realized it’s not.
THE TEAM
Meet my lovely wife Alexis – scriptwriter, set PA and our office manager.
In addition to having artistic skills, she’s also a pro at managing Facebook and Google PPC ad accounts. I couldn’t handle our current workload without her help and she makes this boat run smoothly. Oh, she is also a published author.
Now I want to introduce you to Kevin. He’s a gearhead + VFX extraordinaire and we’ve been friends since grade 1.
Kev’s always had a keen interest in film and tech, so when he saw what I was up to, naturally he wanted in. I’ve helped him to create his own VFX suite where he not only helps our company with various projects, but also works with many other businesses across the world.
He’s quite skilled in Adobe After Effects. The PPC Party in Canada run by Maxime Bernier needed an updated animated logo. I came up with a concept and Kevin was able to pull it off beautifully. We incorporated the cylinder effect to animate the leaf in their logo alongside some simple motion blur to achieve this sleek modern look.
He’s also responsible for the VFX motion tracking & green screen replacement you see in this ad we filmed for Pierre Poilievre:
Fast forward to today – we’ve done some insanely lucrative social media campaigns, magazine publications, plus worked with some of Canada’s biggest politicians & businesses.
Our mission remains unchanged – to deliver exceptional results and drive massive profits for our clients.
While the road ahead may be uncertain, one thing is for sure – we’re just getting started.
