Ah, social media advertising… those delightful interruptions in our feed & YouTube videos. As someone knee-deep in the world of photography, film production, and running ads, I’ve seen my fair share of cringeworthy attempts to grab attention. When terrible ads appear, I don’t skip them… I study them. You know the ones I’m talking about […]
I HATE Social Media Advertising Read More »
When I first heard about card counting, I was an 18 year old construction worker who was intrigued by the idea that people were making a living by playing blackjack. It sounded like something out of a movie, yet I soon realized it was a profound lesson in business management waiting to unfold. A Photo
How Blackjack Card Counting Taught Me Business Management Read More »
Standing Firm Amidst Critique There was a knock at my door. I opened it to find a Police officer holding a court summons. I’m getting charged for breaking the Ontario “stay-at-home-order”. Who knew eating a burger would lead to this: I won’t go into detail about the case just yet – not because I’m being
The $100,000 Burger: How I Faced Backlash For Questioning Lockdowns Read More »
So you’ve got a high quality product or service. Now what? Everyone is trying to capture and retain our attention. There’s a never-ending landscape of marketing strategies, but one tactic continues to generate fortunes for my clients and many other businesses who use it: Long-Form Copywriting What is long-form copywriting & why is it impactful?
Why Long Form Copywriting WORKS Read More »
