You’re Missing Out If You’re Only Posting Videos on YouTube
If you’re already investing in video content for your business, there’s one big thing you might be overlooking: YouTube is just the beginning.
Here’s the deal—most businesses focus on creating great videos, but forget to make sure those videos actually get seen. And one of the best (and most underrated) ways to get more eyes on your content? Showing up in Google search results.
Yep, your YouTube videos can show up in regular Google searches—and if you play your cards right, that visibility can give your business a major edge.
Why This Matters More Than Ever in 2025
Most people think of YouTube as just a platform to host videos. But it’s also the world’s second-largest search engine—and since Google owns YouTube, Google loves showing YouTube videos in its search results.
So, say you’re a marketing agency in Toronto, and someone types “how to grow my business online” into Google. Your YouTube video could pop up above traditional website links, complete with a clickable thumbnail.
That’s free exposure to people actively searching for what you offer—and most businesses aren’t doing this right now. That’s your opportunity.
Why Thumbnails (and Optimization) Matter
Videos that show up in Google searches often include a thumbnail preview. These stand out way more than plain text links, and they get clicked more often, too. But to get your video there, you have to optimize it—otherwise, Google won’t know to show it.
This is where video SEO comes in. It’s not hard, but it makes a huge difference in how many people actually find and watch your video.
How to Get Your YouTube Videos to Show Up on Google
You don’t need to be a tech wizard to make this work. Just follow this simple example:
Use Clear, Keyword-Rich Titles
Think like your audience. What are they searching for? Titles like “Best Social Media Tips for Small Businesses | [Your Brand]” are both informative and keyword-friendly.Write Strong Descriptions
Don’t skip the description box. Use it to explain what your video is about and include relevant keywords. This helps Google understand your content.Add the Right Tags
Use tags like “small business marketing,” “video content strategy,” or “how to grow on YouTube.” These help categorize your video and improve search visibility.Include Your Location
If you’re a local business, use city or region names in your title and description. Example: “Top Video Marketing Services in Vancouver.”Design Eye-Catching Thumbnails
A clean, professional-looking thumbnail can make a huge difference in clicks. Use bold text, clear visuals, and make sure it matches the video’s content.
Don’t Sleep on This Opportunity
Most businesses are focused on making their videos look good—but if they’re not optimized for search, they’re basically invisible. When you use YouTube and Google together, your chances of being found skyrocket.
And the best part? Most of your competitors aren’t doing this yet.
So while they’re spending thousands on content that no one sees, you’re showing up in front of the right people at the right time—for free.
Final Thoughts: Google + YouTube = Your SEO Power Combo
If you’re already creating videos, don’t stop there. Optimizing your YouTube videos for Google search is one of the smartest, easiest ways to get more eyes on your business.
It’s not about fancy gear or big budgets—it’s about working smarter and making sure your message gets in front of the people who need it.
Start optimizing your video content now, and you’ll be miles ahead of the competition.